Sport as a Means of Promoting Universal Humanistic Values

Aim. Conceptualization of the axiological potential sport as an important social phenomenon that covers all levels modern society. Material and methods. The theoretical methodological basis our study is: 1) works Ukrainian foreign scientists in process learning essence sport, its place socio-cultural space; 2) results cultural studies; 3) speculations representatives knowledge. specifics also determined need to involve a number scientific approaches analysis sport: systemic; personality-oriented; axiological; 4) culturological.
 Results. special literature on chosen topic provided for: determining formation humanistic values ​​of task relevant society; conceptualization basic conditions for promotion following ​​(gaining value experience by engaging knowledge examples success life strategies based values; involvement reality, which formulates clear requirements individual combination with creating meet needs ); appeal specific source significant highlighting terms promoting universal values.
 Conclusions. Special studies prove ​​does not lose relevance. Accordingly, is ensure their There are reasonable grounds claim one means solving this problem sport. It has provide values: considerable space gaining valuable experience; effective reality.